INTRODUCTION TO MARKETING AND ADVERTISING Assignment - 2

INTRODUCTION TO MARKETING AND ADVERTISING - Assignment ExampleSocial media selling entail the use of the virtual space and mobile applications.Transition of neighborly media to marketing communications medium is been contributed by technological drivers like the bandwidth. Internet reaches the global target market leading to increased revenues. Social media is no protracted the domain of the young generation (Ellison & Shulze 2007). Older generation has continued to participate in social network sites like face book. Social Medias influence promises a marketing revolution (Clow & Baack 2004). The use of social media sites and consumers searching online is capable of getting the particulars of the products. The environmental friendly cars are likely to attract all the social markets. The high hat social media is becoming effective through integrative marketing. Online relationship marketing requires facilitation often process of dialogue, interaction and communication (Clow & Baac k 2004). The emerging social media tools for social media marketing include webinars and real-time video training. A compelling example is the marketing campaign by the Toyota team. The company has used social media and internet marketing to shroud the consumer concerns. The company has made custom products for different markets to meet the market demands around the world. The brand has also build a strong reputation and brand identity operator over the years. Social media has been a strong marketing tool in presenting Toyota as a strong brand.Marketing in the hotel industry is about twist relationships with an aim of attracting and retaining customers. Relationship marketing is defined as marketing to protect the customer base through attracting, enhancing and maintaining customer relationships. This style of marketing suggests a range of a function shift from the traditional 4Ps. This marketing is most applicable where there is ongoing and periodic consumer demand (Clow & Baac k 2004). The consumer tends to control the selection