How I Failed at Promoting my Novel with Amazon Advertising

How I Failed at Promoting my Novel with Amazon Advertising How I Failed at Promoting my Novel with Amazon Advertising At Reedsy, we like to stay on top of new marketing opportunities for authors. We covered Product Hunt Books when they launched. Advertising on Amazon (via Amazon Marketing Services) is not â€Å"new†, however, it is still, largely, an untapped resource for authors. In this guest post, indie author Eliot Peper explains how he tried it out, and what the results were.Marketing is a fraught subject among novelists. It’s often seen as outside of our purview, and some look down on those who aggressively market their own work, seeing promotion as a corruption of the creative process. Historically, many authors outsourced their marketing to publishers along with other responsibilities like printing and distribution. But technology-driven changes within the industry are forcing authors to become ever more involved with marketing their books, whether because they’re self-publishing or because their publisher demands it.But novels are not a straight-forward product to promo te. I read about 50 books a year, and I don’t think I ever bought a novel because of a banner ad. Book PR firms have an abysmal track record. Most growth-hacking strategies borrowed from the tech industry simply don’t apply well to fiction. At the end of the day, there’s a single factor that determines a book’s financial success: word-of-mouth. Most often, we buy a book because a trusted friend recommended it.Some indie authors, like Andy Weir and Hugh Howey, have achieved blockbuster success without investing much direct effort into marketing. Others, like Mark Dawson and Nick Stephenson, have engineered semi-automated systems that introduce their stories to new readers and hopefully inspire additional word-of-mouth. My own activities fall somewhere in between these two extremes. When I’m writing and editing a book, it’s a purely artistic process. But once a book is published and out in the world, I look at it through a commercial lens just like any other product.As with other products, I’ve run a variety of marketing experiments for my books to see what works and what doesn’t. I serialized the first book in a trilogy and uploaded it to Medium and Wattpad; ran giveaways on Amazon that were promoted by Bookbub, Booksends, etc.; pitched journalists for coverage; partnered with publications; ran organic and paid social media campaigns; gave talks; published op-eds and guest posts; came on podcasts; and even created real websites and social media profiles for fictional characters and organizations from the books.So when I discovered that Amazon had created a new service to help authors and publishers promote their books, I decided to give it a shot.How Advertising works on AmazonAmazon Marketing Services (AMS) allows you to run campaigns that deliver ads to customers based either on their interests or on specific products they’re viewing. For example, you might target folks that love science fiction o r that are checking out the latest Stephen King bestseller. Amazon then displays the ads on specific product pages or on Kindle home screens.Depending on your settings, there are three main places where your ads may show up:In search results for a particular genre or interestEliot Peper (@eliotpeper) is a novelist and strategist based in Oakland, CA. He writes fast-paced, deeply-researched stories with diverse casts that explore the intersection of technology and society. His fourth novel, Cumulus, is a dark, gritty, standalone science fiction story set in a near-future Bay Area ravaged by economic inequality and persistent surveillance.

How to Write a Homeschool Progress Report

How to Write a Homeschool Progress Report For many homeschool families, tasks for wrapping up the school year include writing an annual progress report or compiling a portfolio. The job doesn’t have to be stressful or overwhelming. In fact, it’s often a delightful opportunity to reflect on the complete school year. Why Write a Homeschool Progress Report? A progress report may seem unnecessary for homeschooled students. After all, isnt the point of a progress report to let parents know how their children are doing in school? Its true that, as a homeschooling parent, you dont need a report from your childs teacher to know how he is advancing academically. However, for some reasons you might want to complete an annual assessment of your students progress. Meeting state laws.  The homeschooling laws for many states require that parents write an annual progress report or compile a portfolio for each student. Some parents must submit the report or portfolio to a governing body or an educational liaison while others are only required to keep such documents on file. Assessment of progress.  Writing a progress report also provides a means for objectively assessing how much your students have learned, experienced, and accomplished over the course of the school year. Comparing these reports year after year can reveal your child’s strengths and weaknesses and help you chart their overall academic development. Feedback for the nonteaching parent.  Progress reports can provide an interesting snapshot of your homeschool year for the non-teaching parent. Sometimes the teaching parent, who is with the kids every day, doesn’t realize all the moments that the nonteaching parent misses. Feedback for your students.  A homeschool progress report  can provide valuable feedback for your students, helping them identify areas that need improvement and recognize patterns of strength. Consider having your students complete a self-evaluation to include with the report you write. Providing a keepsake.  Finally, detailed homeschool progress reports become cherished keepsakes over the course of your childs school years. Writing a report for your first-grader may seem an unnecessary  chore, but you’ll read it with fondness when she’s about to graduate high school. What to Include in a Homeschool Progress Report If youve never written a progress report, you may be unsure what you need to include. Your states homeschool laws may dictate the components to some degree. Beyond that, a progress report can be as concise or as detailed as youd like to make it. Basic details.  A homeschool progress report should include basic, factual information about your student, regardless of whether you are required to  submit it  to anyone. You will likely enjoy looking back over these reports as your student  gets older, so be sure to include details such as age and grade level, along with a photo. Resource list. Include a resource list for your school year. This  list may include the titles and authors of your homeschool curriculum, websites visited, and online classes. You may also want to add a course description for the classes your student completed. List the titles of books your children read as well as family read-alouds.  Include outside classes such as co-op, driver’s education,  or music. List any nationally standardized tests your students completed along with their scores. Activities.  List  your student’s  extracurricular activities, such as sports, clubs, or scouting. Note any awards or recognition received. Log volunteer hours, community service, and part-time jobs held. List any field trips taken. Work samples.  You may wish to include work samples such as essays, projects, and artwork. Include photos of hands-on projects that your students complete. You can include completed tests, but dont use those exclusively. Tests dont show the full spectrum of your students education. Even though you and your student may want to forget the areas of struggle, keeping samples that capture them can help you see progress in the coming years. Grades and attendance.  If your state requires a certain number of school days or hours, include that in your report. If you give formal grades, even satisfactory or needs improvement, add those to your progress report. Using a Scope and Sequence to Write a Progress Report One method of writing a progress report is to use the scope and sequence of your homeschool materials to help you outline the skills and concepts your child has started or mastered. A scope and sequence is a list of all the concepts, skills, and topics that the curriculum covers and the order in which they are  introduced. You can find this list in most homeschool curricula. If yours doesnt include it, check the table of contents’ main subheadings for ideas on what to include in your childs progress report. This simple, somewhat clinical method is a quick and easy option for meeting state laws. First,  list each subject you covered in your homeschool during the year. Some examples include: MathHistory/social studiesScienceLanguage artsReadingArtDramaPhysical education Then, under each heading, note the benchmarks your student achieved, along with those that are in progress and those to which he was introduced. For example, under math, you might list accomplishments such as: Skip counting by 2s, 5’s, and 10’sCounting and writing to 100Ordinal numbersAddition and subtractionEstimationGraphing You may want to include a code after each, such as A (achieved), IP (in progress), and I (introduced). In addition to your homeschool curriculum’s scope and sequence, a typical course of study reference may help you to consider all the concepts your student has covered over the year and help you identify those she may need to work on next year. Writing a Narrative Homeschool Progress Report A narrative progress report is another option- a bit more personal and composed in a more conversational style. These can be written as a  journal entry snapshot, indicating what your children have learned each year. With a narrative progress report, you as the homeschool teacher  can highlight a student’s progress, include observations about areas of strength and weakness, and record details about your child’s developmental progress. You can also add notes about any  academic struggles you’ve observed and areas  on which you’d like to focus on in the upcoming year. Whichever method you choose, writing a progress report doesn’t have to be tedious. It’s an opportunity to reflect on all that you and your homeschooled students have accomplished during the year and begin to focus on the promise of the upcoming year.